If you like what you see in the Plan & Establish phases, you’ll be able to become a member of The Lonely Middle Club and unlock the Grow phase too.
However, this is completely optional – your free account gives you access to the Plan & Establish phases for as long as you need them with no requirement to ever upgrade.
"A great tool to help you define the fundamental building blocks of your business in a fast, easy and intuitive way so that you can feel confident you in building a business in the right way that will grow and flourish with you."